During these difficult economic times, many small businesses are looking for new ways to bring in customers. Many Minnesota small business owners are finding themselves with additional time on their hands because business is slow. Slow times like this can be a great opportunity for small business owners to reassess their marketing plan and integrate some of the new marketing tools provided by the Internet. E-mail was once the business of spammers. But today, legitimate businesses are using e-mail marketing in interesting and effective new ways.
A free seminar for Minnesota’s small-business owners will teach how to use e-mail marketing and the various tools available to small-business owners. These tools no longer require high technology skills. Using wizards and selecting options is all business owners need to set up an automated e-mail campaign. The hard part isn’t the technology, it’s the creativity. Small business owners need to think hard, in new ways, about the best messages to communicate to their target market.
E-mail marketing for the small business requires a paradigm shift. People don’t want to receive a worthless piece of e-mail. The e-mails need to immediately connect to readers’ interests and desires. This seminar will explain the tools and methods available for e-mail marketing, and give some examples of what small-business owners are doing. the seminar covers topics such as how to build an e-mail list of potential customers, what to send to those potential customers, and what e-mail tools or available to make the process easy.
Here are the details:
- What: The Power of Email Marketing, Seminar Hosted by SCORE® and IKEA
- When: 11:30 – 1:00pm, Wednesday, September 15th, 2010
- Where: IKEA, 8000 IKEA Way, Bloomington, MN 55425
- Admission: Free, but registration is required
- Learn more: The Power of E-Mail Marketing – SCORE Minnesota
(Thanks to Mike Clough of SCORE Minnesota for alerting me to this event.)
